The advertisement has shift focus from the old ways where you market your products from door to door to the new era of social media platform. Social media marketing has become so popular with many users embracing the use of social media to communicate their products. Instead of wasting your time running up and down trying to find a product to buy, Social media has reduced these challenges by providing immediate access to a product or a brand you want by using different platforms of social media. Those who can access the internet can as well find brands and products advertisement on social media.
Social Media has changed the way people do marketing in Melbourne and in fact it has been adopted by so many people to buy a product and also companies to advertise their product. The platform they use include
Since the inception of Facebook into the world, Facebook was used by many to chat with friends. This has changed because it not only used as a chat platform but also as social marketing. Where companies advertise through Facebook and connect with their customers who use Facebook. For Facebook users, they are able to see the products through photos and videos and make their choice.
This platform is increasingly being used in Melbourne to promote advertisement products. It has become the best platform to market brands where it can reach to their potential customers. It is widely used by young generation so much than any other social media. Marketing of brands, In Instagram is preferred than Facebook and Twitter. This platform is majorly used by the young people and helps the companies to capture them and sell their brands.
When searching for something on the internet using a google search engine, there are adverts which keep popping up. Companies find attractive to capture their customers through this platform because their product will be seen by the user using Google. Companies get Google My Business and through that customers can view their brands.
It is different from other social Medias in the way products and brands are marketed. It works in a way that customers can save a product in this platform and go and buy them later. Customers can save their products through pin interest and come to buy them later. Those who use pin interest in Melbourne like it because it can be used to research a product and also customers can view ratings in order to purchase the product.
It is another popular platform used today to market brands. When you search a video in YouTube it comes with an advertisement feature about a product which you see the advertisement first before watching the video. Searching for a video on YouTube comes with the content of the same ad which can be related to the video search. It captures many customers who usually use YouTube.
There are many social media marketing and agency companies that are used in Melbourne for marketing. It all depends on customers taste and preference in choosing the best social media to purchase a particular product.